Lida Citroën

Dream Big. Then Do This.

“We think branding is what you do when you want likes or fans, or you want to be famous….Actually anyone who interacts with other people needs to think about branding. Your brand is how the world experiences you and what they believe to be true.” —Personal branding expert Lida Citroën Women tend to be more hesitant than men to think about personal branding. But once you realize it’s simply a … [ more ]

2018 Session | Personal Brand Overhaul: Redefine the Way You’re Perceived at Work

People tend to come up with their own perceptions about who you are, what you’re good at—and, quite likely, what you’re not good at. They “brand” you in their own minds, which means your brand is created by default, rather than by intentional design. Why let others define your reputation? Join this session to explore how to brand or rebrand yourself. Experts will share their personal experiences to help you … [ more ]

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