Speaker Articles

Your Network as an Ecosystem

Kara GreerFeaturing Kara Greer, Vice President & Manager, Talent & Enterprise Services, Liberty Mutual Insurance

What do you think of when you hear the word “ecosystem”? You likely don’t think of your professional network. But that’s exactly how Liberty Mutual’s Kara Greer describes her network: as a diverse ecosystem filled with colleagues, mentors, teachers, coaches, family, friends and acquaintances—all people with unique backgrounds, experiences and perspectives. Greer has been building her network from an early age and attributes much of her professional and personal growth to the support she has given and received through it. Read More

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How She Got There: Pam Wickham’s Path to Becoming Vice President of Corporate Affairs and Communications at Raytheon

Pam WickhamAs you might guess about someone who says to use the shortened version of her name even in a published profile, Pam Wickham is as down-to-earth as people come.

It’s probably no surprise, then, that she’s a native of western Massachusetts. Or that she has a pragmatic approach to life, balancing her passion for work with her desire to spend time with her family and friends.

Two traits have held Wickham in good stead: the strength of character to keep her priorities straight and the courage to take risks. Follow her path to VP of corporate affairs and communications at Raytheon in the latest installment of our series profiling the careers of our board members. Read More

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How She Got There: Micho Spring’s Path to Becoming Chair of Global Corporate Practice and New England for Weber Shandwick

Micho-SpringTake a young woman coming of age in the 60s, when many careers were closed to her gender. Mix in political awareness from having fled communist Cuba as a child and add courage and flexibility from forging a new life with her family in New York. What you get: a college dropout, a 31-year-old deputy mayor of Boston, a top executive at one of the largest communications firms in the world—as well as a Massachusetts Conference for Women Board member.

In other words, you get Micho Spring, whose name ought to be under “maverick” in the thesaurus. Be inspired by the most unconventional career path of Weber Shandwick’s chair of global corporate practice and New England and the lessons she learned along the way: Read More

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5 Things You Need to Know Before Starting Your Own Business

Pham, BrandyPlanoly is Brandy Pham’s first tech startup, but not her first venture. That’s probably why the app for Instagram users already has almost half a million accounts since launching last year. “I’m still on a learning curve, but I definitely applied what I had figured out the hard way when starting a jewelry line,” says Pham, whose rings and necklaces were available at stores such as Henri Bendel and Anthropologie.

In fact, her app evolved from her jewelry design business. “We had shifted our focus to e-commerce and noticed that sales went way up when I posted on Instagram,” Pham recalls. “It was a lot of work, though, taking photos, editing and captioning them, plotting them out for the week and then posting three times a day—on top of designing the jewelry and arranging for its manufacture.”

Then she had a baby, and just about lost her mind. Her husband, though, thought they could design an app that would help her—and together they realized they had something that other small businesses that marketed their brands on Instagram could also use. Read More

Posted in Speaker Articles, Embrace the Unknown, Marketing Yourself & Your Small Business, Transitions Tagged , |

Walking the Walk

Rita MathurBy Ritu Mathur, LUNA Brand Director, Clif Bar & Company

At Clif Bar & Company, family and employee owned, we aim to run a different kind of company. We are guided by our values—and our aspirations, aka the Holy Grail. Rather than constantly working to grow the bottom line, we base our daily business decisions on the effect they will have on the community and planet as well as on our business and brands. This holistic approach is just one way we ensure our company, brands and employees are walking the walk, not just talking the talk. Read More

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