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2018 Session | Personal Brand Overhaul: Redefine the Way You’re Perceived at Work

People tend to come up with their own perceptions about who you are, what you’re good at—and, quite likely, what you’re not good at. They “brand” you in their own minds, which means your brand is created by default, rather than by intentional design. Why let others define your reputation? Join this session to explore how to brand or rebrand yourself. Experts will share their personal experiences to help you reassess your brand –in person and online—and adjust your communication to attract high-profile projects and clients solidifying your reputation as a leader.

Thought Leader: Lida Citroën, reputation management and brand specialist and author, Reputation 360: Creating Power through Personal Branding

⚬ Kate Dobbs, senior vice president, marketing and communications, Fresenius Medical Care 
⚬ Melody Godfred, founder, Write In Color & Fred and Far and former litigation attorney
⚬ Cara Alwill Leyba, best-selling author, master life coach and podcast creator and host, Style Your Mind

Emcee: Nishita Roy-Pope, senior consultant, strategy & operations, Dell