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Dream Big. Then Do This.

Lida Citroën“We think branding is what you do when you want likes or fans, or you want to be famous….Actually anyone who interacts with other people needs to think about branding. Your brand is how the world experiences you and what they believe to be true.”
—Personal branding expert Lida Citroën

Women tend to be more hesitant than men to think about personal branding. But once you realize it’s simply a tool to help others see you for who you really are—and want to become—it becomes a lot more important and doable. Personal branding expert Lida Citroën demystifies it all for our host Celeste Headlee in the latest episode of Women Amplified

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Your Next Mission by Lida CitroënLIDA CITROËN is an award-winning international reputation management and personal branding expert who designs and enhances the identities of executives, entrepreneurs, and professionals globally. As CEO of LIDA360, LLC, she is sought out for her knowledge of in person and online reputation development, executive influence, leadership and career strategy. A popular TEDx and keynote speaker, and instructor on LinkedIn Learning, she’s been quoted and featured in MSNBC, Fortune magazine, Inc. magazine,, Harvard Business ReviewKiplinger’s Personal Finance, and US News & World Report. Citroën is the author of Reputation 360: Creating Power through Personal Branding, which serves global professionals seeking to level-up their reputation and influence. Her book, Your Next Mission: A Personal Branding Guide for the Military-to-Civilian Transition, reflects her passion and expertise in personal branding for military veterans, military spouses, and the companies who seek to hire them. @lida360


Celeste HeadleeCELESTE HEADLEE is a communication and human nature expert, and an award-winning journalist. She is a professional speaker, and also the author of Heard Mentality and We Need to Talk: How to Have Conversations that Matter. In her twenty-year career in public radio, she has been the executive producer of On Second Thought at Georgia Public Radio, and anchored programs including Tell Me MoreTalk of the NationAll Things Considered, and Weekend Edition. She also served as cohost of the national morning news show The Takeaway from PRI and WNYC, and anchored presidential coverage in 2012 for PBS World Channel. Headlee’s TEDx talk sharing ten ways to have a better conversation has over twenty million total views to date. @celesteheadlee


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