September 2019 Newsletter

Don’t Play the Weather Girl if You Want to Be the VP

Young woman shaking hands in a business meeting

A woman gets into an elevator. She’s a hard-working executive who comes to the office early every day. One day, the CEO gets into the elevator with her. She freezes, afraid to talk and afraid not to talk. So, she chats about the weather.

Another day, she’s riding the elevator when the CEO steps in again. But this time, a male colleague also gets in, shakes the CEO’s hand, introduces himself and says: “We just had a great meeting with a new client we were pitching the other day. And, I think we’re going to get the business.” The CEO looks at him and says, “You just made my day.”

The woman, realizing her mistake, reflects: Her colleague was branding himself as the next VP while she was branding herself as the weather girl. Read More

Think Only Extroverts Can Lead? Here Are 5 Reasons to Think Again

Woman watching sunset alone

If anyone has ever hinted that you need to be an extrovert to be a successful leader, here’s your one-word response: Oprah.

As Susan Cain wrote in her 2012 bestseller, Quiet: The Power of Introverts in a World That Can’t Stop Talking, there are many misunderstandings about the nature—and skills—of introverts. But over the past decade, that has been changing. 

Here are five things people are now recognizing about introversion in the workplace and beyond, according to Jennifer Kahnweiler, a Conferences for Women speaker and author of The Introverted Leader, Quiet Influence, and The Genius of Opposites:

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Dream Big. Then Do This.

Lida Citroën“We think branding is what you do when you want likes or fans, or you want to be famous….Actually anyone who interacts with other people needs to think about branding. Your brand is how the world experiences you and what they believe to be true.”
—Personal branding expert Lida Citroën

Women tend to be more hesitant than men to think about personal branding. But once you realize it’s simply a tool to help others see you for who you really are—and want to become—it becomes a lot more important and doable. Personal branding expert Lida Citroën demystifies it all for our host Celeste Headlee in the latest episode of Women Amplified

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