‘My Work Is a Story of…’

By Thermo Fisher Scientific’s Aime Kyle, Jennifer Moss and Sonal Shah

We have all heard of the benefits of “personal branding.” It is no longer just one of many strategies you may employ along the road to advancement and growth in your career. Today, it is vital to obtaining the visibility and recognition needed to advance.

So, how do you develop a successful brand? In her book Personal Branding and Marketing Yourself, Rita Allen identifies the three P’s: preparation, packaging and presentation. Here, based on our experience in the finance department at Thermo Fisher Scientific, is how to incorporate them: Read More

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5 Things You Need to Know Before Starting Your Own Business

Pham, BrandyPlanoly is Brandy Pham’s first tech startup, but not her first venture. That’s probably why the app for Instagram users already has almost half a million accounts since launching last year. “I’m still on a learning curve, but I definitely applied what I had figured out the hard way when starting a jewelry line,” says Pham, whose rings and necklaces were available at stores such as Henri Bendel and Anthropologie.

In fact, her app evolved from her jewelry design business. “We had shifted our focus to e-commerce and noticed that sales went way up when I posted on Instagram,” Pham recalls. “It was a lot of work, though, taking photos, editing and captioning them, plotting them out for the week and then posting three times a day—on top of designing the jewelry and arranging for its manufacture.”

Then she had a baby, and just about lost her mind. Her husband, though, thought they could design an app that would help her—and together they realized they had something that other small businesses that marketed their brands on Instagram could also use. Read More

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Walking the Walk

Rita MathurBy Ritu Mathur, LUNA Brand Director, Clif Bar & Company

At Clif Bar & Company, family and employee owned, we aim to run a different kind of company. We are guided by our values—and our aspirations, aka the Holy Grail. Rather than constantly working to grow the bottom line, we base our daily business decisions on the effect they will have on the community and planet as well as on our business and brands. This holistic approach is just one way we ensure our company, brands and employees are walking the walk, not just talking the talk. Read More

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Use Social Media to Raise Your Value at Work

Jennefer WitterYou have your reasons if you don’t post on social media for work. Maybe you’re too busy. Or you wouldn’t know which platform to use—or what to post. Perhaps no one in your industry who is important is following you. Or you’re a private person and you want to keep it that way.

Whatever your rationale, personal branding expert Jennefer Witter wants you to know that you’re missing out on a key opportunity to advance your career. “Using social media can help you elevate your reputation and the visibility of your organization, which makes you valuable if your brand aligns with your company’s values,” says Witter, CEO and founder of The Boreland Group Inc. and author of The Little Book of Big PR: 100+ Quick Tips to Get Your Small Business Noticed. Read More

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Stand Out as Manager Material

Grace KilleleaPop quiz: What separates the smart and hardworking from the smart and hardworking in leadership roles?

Answer: Executive presence, which entails exuding confidence, more so for women than for men, the Center for Talent Innovation has found.

Of course, the lack of executive presence, and so confidence, perceived or otherwise, isn’t the only reason there are so few women at the C-level of corporations. “Company policies and practices and gender bias are all contributing factors, too,” says Grace Killelea, founder and CEO of the GKC Group and author of The Confidence Effect: Every Woman’s Guide to the Attitude That Attracts Success. “But the confidence gap is real and it is keeping women back.” Read More

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How to Create Video Ads That Go Viral

Nicole StoryBy Nicole Story, Vice President of Creative, Poo~Pourri

As creative director of Poo~Pourri’s new production company, Number Two Productions, I write and direct our digital video ads. Each gets millions of views, likes and shares on platforms like YouTube and Facebook. In fact, our videos have more than 250 million total views, and counting.

When people learn that I write Poo~Pourri ads, they often ask, “How do you create videos that become viral?” And while there’s no guarantee your ad will go viral, here’s what I’ve learned about creating video ads that are engaging and entertaining enough for people to share. Read More

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Does Your Image Match Your Professional Goals?

Anna AkbariMost of us would never send work emails that were full of sloppy mistakes. Yet many of us do the equivalent on a daily basis with our outward appearance. “The way you present yourself is part of how others filter and receive what you’re saying,” says Anna Akbari, a sociologist, image and innovation expert and author of Startup Your Life: Hustle and Hack Your Way to Happiness. “Someone who is projecting the wrong image can’t communicate effectively.”

In other words, clothes matter—as do shoes, jewelry and hair. And they matter as much for men as they do for women. “Having the right look signals that you know the rules and that you belong,” Akbari explains. “The only difference between men and women is that it’s a lot easier for men to get it right. They don’t have hemlines, cleavage, heel height and everything else to consider.”

To help you put your best foot forward, Akbari offers three simple steps that can vastly improve your image: Read More

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2016 Session | Overcoming the Imposter Syndrome to Become the Authentic Leader You Envision

Do you fear that you’re a poser? Do you question if you are worthy? Are you scared that you couldn’t possibly be qualified to fill the shoes required in your position? Sadly it’s a fear that strikes many of us – especially women. Self-doubt is crippling and presents one of the greatest barriers to becoming an authentic leader. This session will bring you up close with some of today’s most prominent women to share invaluable leadership lessons for increasing your confidence and presence. Using their real-life experiences as they climbed the ladder, we will help you reach beyond your comfort zone and explore strategies to eliminate feelings of inadequacy and achieve authenticity including:

  • Why executive presence matters;
  • How to deal with and overcome fear, self-doubt and imposter syndrome;
  • The importance of building trust and credibility to accomplish more; and
  • How to find and use your most powerful and genuine voice.

Read More

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Three Things You Should Stop Doing on Social Media

Luvvie AjayiLast month, “I’m Judging You: The Do Better Manual,” a collection of essays by Luvvie Ajayi, ranked fifth on the “New York Times Best Sellers” list for paperback nonfiction. It was an extraordinary debut for the first-time author who is neither a famous singer-songwriter like Patti Smith (#9 that week) nor a high-profile journalist like David Brooks (#6). Ajayi, who writes humorously about anything from cosmetics to racist microaggressions, is also not an alumna of “The Daily Show” or “Saturday Night Live.” Read More

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Junk Gypsy Jolie Sikes’ Advice for Entrepreneurial Free Spirits

Jolie SikesWhat do you do when you realize that the corporate life just isn’t your jam? When you’re Jolie Sikes or her big sister Amie, co-founders with their mom of Junk Gypsy, you hit the road, hightailing it out of Houston and Austin, respectively—and keep driving for 15 years.

Of course, they weren’t aimlessly roaming Texas, Arkansas and Louisiana. They were scouring flea markets and roadsides for discarded treasures that they could fix up and resell. “It was Mom’s idea and her $2,000 stash for the slot machines that we used at first,” says Sikes. “She said, ‘Let’s just go to Canton [where there’s a giant four-day flea market every month] with open minds and figure out what we can do.’” Read More

Posted in Speaker Articles, Life on Your Terms, Embrace the Unknown, Marketing Yourself & Your Small Business, Small Business, Innovation Tagged , , |