The Art of Pushing Back: Advocate for Yourself Successfully | Podcast

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We all know it’s important to speak up when we’re being challenged to our face. But what about all the informal opportunities to self-advocate that crop up on a daily basis? In this 30-minute teleclass, Selena Rezvani, author of Pushback: How Smart Women Ask—and Stand Up—for What They Want, will teach you how to amplify your voice at work by preparing ideas that are promotable, recognizing opportunities to back yourself, navigating the conversation with ease and employing a resilience mindset.
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Posted in Podcasts, Life on Your Terms, Marketing Yourself & Your Small Business, Communication Skills, Negotiating, Job Advancement Tagged |

Free Teleclass | The Art of Pushing Back: Advocate for Yourself Successfully

The Art of Pushing Back: Advocate for Yourself Successfully
Tuesday, May 29, 2018
1:00-1:30 pm

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Posted in Life on Your Terms, Marketing Yourself & Your Small Business, Communication Skills, Success & Leadership, Teleclass Signups Tagged , |

Free Teleclass | What No One Tells You About Negotiating

Amy TraskWhat No One Tells You About Negotiating
Tuesday, January 30, 2018
1:00-1:30 pm

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Posted in Marketing Yourself & Your Small Business, Communication Skills, Negotiating, Teleclass Signups Tagged , |

Bethenny Frankel’s Truths

Many of us think of Bethenny Frankel as the fast-talking, forthright reality TV star with brains and balls to spare. After all, not only did she seize the marketing opportunities of her fame and time on TV, selling books and Skinnybrand cocktails, she then sold the Skinnygirl Margarita brand for a reported $120 million—and kept the licensing rights to the Skinnygirl brand, which she has built into an empire.

Yet in the past several months, an additional aspect of Frankel has come to national light: her extraordinary humanitarianism. Last September, on her own dime, she helicoptered to a rural town in Mexico to raise awareness of the earthquake’s devastation there. Then she went to post-Harvey Houston and delivered $300,000 worth of relief supplies, which had been raised by her organization B Strong, an initiative through Dress for Success. And then she became a one-woman rescue mission to Puerto Rico, first chartering planes to deliver relief supplies and bring back elderly and ailing citizens and then arranging for a cargo ship that can carry 15 million pounds of generators, food and other necessities. Read More

Posted in Speaker Articles, Marketing Yourself & Your Small Business, Success & Leadership Tagged , |

‘My Work Is a Story of…’

By Thermo Fisher Scientific’s Aime Kyle, Jennifer Moss and Sonal Shah

We have all heard of the benefits of “personal branding.” It is no longer just one of many strategies you may employ along the road to advancement and growth in your career. Today, it is vital to obtaining the visibility and recognition needed to advance.

So, how do you develop a successful brand? In her book Personal Branding and Marketing Yourself, Rita Allen identifies the three P’s: preparation, packaging and presentation. Here, based on our experience in the finance department at Thermo Fisher Scientific, is how to incorporate them: Read More

Posted in Speaker Articles, Marketing Yourself & Your Small Business Tagged , , , |

5 Things You Need to Know Before Starting Your Own Business

Pham, BrandyPlanoly is Brandy Pham’s first tech startup, but not her first venture. That’s probably why the app for Instagram users already has almost half a million accounts since launching last year. “I’m still on a learning curve, but I definitely applied what I had figured out the hard way when starting a jewelry line,” says Pham, whose rings and necklaces were available at stores such as Henri Bendel and Anthropologie.

In fact, her app evolved from her jewelry design business. “We had shifted our focus to e-commerce and noticed that sales went way up when I posted on Instagram,” Pham recalls. “It was a lot of work, though, taking photos, editing and captioning them, plotting them out for the week and then posting three times a day—on top of designing the jewelry and arranging for its manufacture.”

Then she had a baby, and just about lost her mind. Her husband, though, thought they could design an app that would help her—and together they realized they had something that other small businesses that marketed their brands on Instagram could also use. Read More

Posted in Speaker Articles, Embrace the Unknown, Marketing Yourself & Your Small Business, Transitions Tagged , |

Walking the Walk

Rita MathurBy Ritu Mathur, LUNA Brand Director, Clif Bar & Company

At Clif Bar & Company, family and employee owned, we aim to run a different kind of company. We are guided by our values—and our aspirations, aka the Holy Grail. Rather than constantly working to grow the bottom line, we base our daily business decisions on the effect they will have on the community and planet as well as on our business and brands. This holistic approach is just one way we ensure our company, brands and employees are walking the walk, not just talking the talk. Read More

Posted in Speaker Articles, Marketing Yourself & Your Small Business, Job Advancement Tagged , |

Use Social Media to Raise Your Value at Work

Jennefer WitterYou have your reasons if you don’t post on social media for work. Maybe you’re too busy. Or you wouldn’t know which platform to use—or what to post. Perhaps no one in your industry who is important is following you. Or you’re a private person and you want to keep it that way.

Whatever your rationale, personal branding expert Jennefer Witter wants you to know that you’re missing out on a key opportunity to advance your career. “Using social media can help you elevate your reputation and the visibility of your organization, which makes you valuable if your brand aligns with your company’s values,” says Witter, CEO and founder of The Boreland Group Inc. and author of The Little Book of Big PR: 100+ Quick Tips to Get Your Small Business Noticed. Read More

Posted in Speaker Articles, Marketing Yourself & Your Small Business, Job Advancement Tagged , |

Stand Out as Manager Material

Grace KilleleaPop quiz: What separates the smart and hardworking from the smart and hardworking in leadership roles?

Answer: Executive presence, which entails exuding confidence, more so for women than for men, the Center for Talent Innovation has found.

Of course, the lack of executive presence, and so confidence, perceived or otherwise, isn’t the only reason there are so few women at the C-level of corporations. “Company policies and practices and gender bias are all contributing factors, too,” says Grace Killelea, founder and CEO of the GKC Group and author of The Confidence Effect: Every Woman’s Guide to the Attitude That Attracts Success. “But the confidence gap is real and it is keeping women back.” Read More

Posted in Speaker Articles, Marketing Yourself & Your Small Business, Job Advancement Tagged , |

How to Create Video Ads That Go Viral

Nicole StoryBy Nicole Story, Vice President of Creative, Poo~Pourri

As creative director of Poo~Pourri’s new production company, Number Two Productions, I write and direct our digital video ads. Each gets millions of views, likes and shares on platforms like YouTube and Facebook. In fact, our videos have more than 250 million total views, and counting.

When people learn that I write Poo~Pourri ads, they often ask, “How do you create videos that become viral?” And while there’s no guarantee your ad will go viral, here’s what I’ve learned about creating video ads that are engaging and entertaining enough for people to share. Read More

Posted in Speaker Articles, Marketing Yourself & Your Small Business Tagged , |
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