Social Networking, One on One

by Maria Murnane

In a world where you can reach thousands of people with the click of a mouse, do you ever take the time to make a personal connection with just one person? I do, and here’s why: Because it means something. Here are a few examples:

Linked In: I meet a lot of people at events, and afterward I often receive generic requests to connect on LinkedIn. I will never understand this. It takes TWO SECONDS to delete the template invitation and write a personal note reminding me how we met. When I see “I’d like to add you to my professional network on LinkedIn” from Sally Smith, I feel like Sally Smith is lazy. I also usually have no idea who Sally Smith is.

When I ask someone to connect, I always include a personalized message and follow up with an email if they accept. You never know what mutually beneficial opportunities might arise through a brief email exchange!

Facebook: See above if you use Facebook for your business.

Newsletters: Anytime someone signs up for my newsletter, I reply with a personal note thanking them and asking how they found out about me and/or my novel. And I mean personal—I mention the time of day and what I’m doing so they know I’m a real person and not an autoreply. (Usually I’m in my pajamas at the time, which often leads to a few back-and-forth exchanges in which the subscriber expresses disbelief that I actually replied.) I love explaining that getting emails from fans is one of the BEST parts of being an author and that no, I don’t have an assistant! Then I send a link of easy ways to spread the word about my book, and usually that person is off and running to help―all because I took a moment to say thanks.

Twitter: If someone references you in a post, acknowledge it! It’s easy to check for “@ mentions” when you log in. If you only tweet about yourself, eventually people will get annoyed.

Social media is a great way to communicate! Just don’t forget the power of a personal touch as well.

2011 MA Conference for Women speaker Maria Murnane is the award-wining author of the romantic comedy Perfect on Paper. The sequel, It’s a Waverly Life, will be released in November 2011. Maria also offers consulting services on book writing, publishing and marketing


One Response to Social Networking, One on One

  1. Pingback: The importance of a personal touch! « Maria Murnane

2021 Registration is NOW OPEN! Get Your Ticket

What you need to succeed in work and life now.

Smart, timely insights from inspiring women.
Delivered twice monthly to more than 150,000 subscribers.

Which emails would you like to receive?