How people perceive you or your product is vital to success. Now with the Internet, social media and the unrelenting hum of 24/7 business, the ability to brand and promote effectively has become absolutely essential. No matter how talented you are, it doesn’t matter unless managers can see those talents and think of you as an invaluable employee, a game-changing manager or the person whose name is synonymous with success. No matter how cool your product may be, it doesn’t matter unless customers can see its value and open their wallets! Branding expert Dan Schawbel and a panel of real-life professionals will share intimate details of their wins and losses to teach you how to create your unique and impactful brand. Learn how to promote yourself or your product and create a powerful message so that you stand out, get ahead and build the career you want!
Thought Leader: Dan Schawbel, managing partner, Millennial Branding, and NY Times and Wall Street Journal best-selling author, Promote Yourself: The New Rules For Career @danschawbel
Panel of Experts:
1. Laura Darrah & Sheila Nazarian, co-founders, she + lo
2. Wendy Duncan, SVP, marketing, Alex and Ani
3. Shirley Leung, business columnist, The Boston Globe @leung
4. Cindy Ratzlaff, brand evangelist, social media strategist, author and Forbes “Top 30 Women Entrepreneurs to Follow on Twitter” @brandyou
Host: Janielle Newland, global recruiting and employment brand leader, EMD/Millipore Executive