MONISHA DABEK, SVP and Chief Commercial Officer, USA, is an accomplished executive and leader in the management consulting, sales, brand marketing, innovation, and strategy arenas at Ocean Spray Cranberries. “There are equal parts magic and value creation in finding the authentic connection point between consumers and brands. Whether building upon history and recognition or making a difference in a consumer’s life through innovation, there is nothing more exciting than bringing a brand to life.” Dabek leads Ocean Spray’s sales, marketing, innovation, consumer insights and public relations in the US region, with oversight and management of the profit and loss for these critical areas. Her prior roles with Danone were centered in the brand marketing organization, spanning leadership positions in plant based food & beverage (Silk, SoDelicious), RTD coffee (International Delight & Stok), and other portfolio brands. Dabek has also worked for a variety of industry leaders, including Accenture, PepsiCo, and WhiteWave Foods.