Martina Jahrbacher is the vice president of concept-to-consumer at Reebok International, focusing on the roll-out of Reebok’s strategy and business initiatives worldwide to become the best fitness brand in the world. She is an active supporter of the brand’s fitness culture and has probably never been fitter and healthier in her adult life. Jahrbacher has more than 20 years’ experience in the sporting goods industry and has worked across different functions and in different locations around the world – Germany, the Netherlands, South Africa and the US. She always embraced the variety of opportunities both professionally and culturally while holding positions in brand marketing, product marketing, business development, strategy and go-to-market. Driven by her passion not only for the job, but also for the people around her, Jahrbacher has become a mentor to young professionals in the organization and is part of the Women’s Leadership Team at Reebok.