The State Street Social Hub
Located in Exhibit Hall A – Open All Day!
State Street and the Massachusetts Conference for Women have teamed up to bring you the NEW “Social Hub”— the perfect spot to enhance your social media presence, make connections with other attendees and relax while recharging your device.
Be sure to stop by for a free headshot and to add your face to our Who’s In wall!
- If you were photographed in the State Street Social Hub at the 2016 conference, you can find and download your headshot here.
Tweet or post to Instagram using #MassWomen and see your posts up on the big screen!
Social Speaker Workshops
Making LinkedIn Work for YOU!
Do you have a LinkedIn profile simply because you feel you ought to? Or have you been meaning to set up but don’t know where to start? Chances are, even more advanced users of LinkedIn are not maximizing the platform to its fullest. With careful curation, it can be one of the most powerful tools in your marketing arsenal, enabling new opportunities, driving new business and partnerships, and enabling you to position yourself as a thought leader in your respective field. In these sessions, social media expert Amanda Healy will show LinkedIn novices and vets alike the tips and tricks to get LinkedIn to do the work for them. Learn how to increase your profile strength, strategically grow your network, boost your SEO value and much more. Discover how investing less than an hour per week can pay big dividends in achieving your personal and professional aspirations. Have your LinkedIn profile open on your device and follow along in real-time!
This workshop will be offered throughout the day at the following times:
11:00 AM – 11:20 AM
12:30 PM – 12:50 PM
3:25 PM – 3:55 PM
4:25 PM – 4:45 PM
Bringing Your Authentic Self Online
The business of being human on social media is a tricky navigation of keeping true to who you are 24/7 – whether at home or work. This session will explore how both brands and humans can maintain that balance of authenticity and accessibility on social media by discussing State Street’s recent foray into using emojis to express financial regulations. Kristie Helms, State Street’s own head of digital marketing, will share her personal tips for keeping it both real and professional – gleaned from more than 20 years of online oversharing.
This workshop will be offered at the following times:
3:00 PM – 3:20 PM
4:00 PM – 4:20 PM