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Diana Bitzas

2017 Speaker

DIANA BITZAS is the senior director of global business and marketing planning at Reebok. In this role, she is responsible for managing the implementation of long-term growth plans and seasonal marketing strategy across all Reebok global markets. Beginning as a product marketing manager in the Reebok Kids business unit twelve years ago, Bitzas’ strong product expertise and exemplary ability to direct cross-functional teams led her to become the director of kids product marketing.  She served in this role for five years before beginning her current position in January of 2017. Prior to joining Reebok, she spent several years in marketing and account management at companies such as Imagitas, Neutrogena, Digitas, and Fidelity Investments. She earned an MBA from Northeastern University and a BS in political science from Fairfield University. @reebok