Kerry McManama

How to Duplicate the Viral Success of the ALS Ice Bucket Challenge

By Kerry H. McManama What began several months ago as a challenge among friends has engaged more than 2.4 million people via the power of social media and earned more than $41 million for a worthy cause. Why has the ALS Ice Bucket Challenge gone viral? Here are five key elements you can use to engage and excite people—and duplicate this super-successful cause marketing initiative.

2021 Registration is NOW OPEN! Get Your Ticket
X

What you need to succeed in work and life now.

Smart, timely insights from inspiring women.
Delivered twice monthly to more than 150,000 subscribers.

Which emails would you like to receive?