Michelle Chiantera

MICHELLE CHIANTERA is senior director, Americas partner and U.S. commercial marketing with Cisco Stystems. She collaborates with executives from a wide range of business types and sizes, showing them how they can build market differentiation and drive profitable growth for their company, and in-turn Cisco. Chiantera is an expert who understands all aspects of business, both Cisco’s and that of its channel partner community, and knows that the right investments in key areas such as marketing can help companies surpass their goals. With her knowledge of the market and how to drive business growth through Revenue Marketing™, she and her marketing organization strive to empower the partner community through innovative marketing strategies and proven sales generation tactics which resulted in $1.1B in sales qualified leads in Cisco’s fiscal year for 2014.  Some of Chiantera’s other key accomplishments have been in building a partner marketing engagement model for Cisco’s top performing partners and in creating a marketing council platform to drive stronger partner relationships and marketing experiences.  In addition, she played a core role in deploying Revenue Marketing™ at Cisco, which drove greater marketing accountability and elevated marketing as a function. She earned a B.A. from LeMoyne College. @cisco