Lisa DeSisto is the chief advertising officer for Boston Globe Media and the general manager for Boston.com. She joined the Boston Globe in 1995 as marketing manager for the newly created Boston.com. She served in a variety of roles at Boston.com including the site’s VP/GM from 1999-2005. In 2005, she took a cross platform role as VP Advertising leading revenue efforts for all classified categories across print and online. In 2006, she was named Online Innovator of the Year by the Newspaper Association of America. Boston Magazine named her of the Most Powerful Women in Boston.