Lida Orzeck is CEO and co-founder of Hanky Panky, a popular women’s lingerie brand with 34 years under its garter belt. Orzeck, along with creative director and co-founder, Gale Epstein, have launched a veritable lingerie empire. Enthusiastic word-of-mouth buzz, intensified by a huge celebrity following and a front page story in The Wall Street Journal, catapulted the company to even greater prominence, leading Word-of-Mouth marketing expert, Emanuel Rosen, to hail the women as the Steve Wozniak and Steve Jobs of thongs! Hanky Panky is fiercely committed to domestic manufacturing in order to maintain the reliable high quality of the company’s revolutionary “World’s Most Comfortable Thong”®. Orzeck, a Brooklyn native, graduated with a bachelor’s degree from Barnard and holds a Ph.D. in social psychology from Columbia University.