Lida Citroën

LIDA CITROËN is an international branding and reputation management expert who designs and enhances the identities of executives, entrepreneurs and professionals globally. As CEO of LIDA360, LLC, she is sought-after for her knowledge of reputation management, personal branding, and career strategy. A popular TEDx Speaker, she often shares her tips and insights in the media, including MSNBC, Fortune magazine, Inc. magazine, Forbes.com, Harvard Business Review, ICOSA Magazine, Kiplinger’s Personal Finance, and US News & World Report. Citroën is the author of Reputation 360: Creating Power Through Personal Branding, a best-selling guide to gaining competitive advantage through reputation management. Her second book, Your Next Mission: A Personal Branding Guide for the Military-to-Civilian Transition, reflects her work and passion for serving military members as they transition into their civilian careers. Citroën is the leading national expert on the topic of personal branding for former military, and presents her training programs across the US to veterans, military spouses and the companies who seek to hire them. An accomplished keynote speaker, she engages audiences with her empowering message about intentionally managing your personal brand and reputation to achieve career success. @lida360