Lauren Bettencourt

LAUREN BETTENCOURT is brand communications manager for the global brand relations division at ALEX AND ANI. She works to ensure that the mission of ALEX AND ANI, its charitable components and brand experiences are shared around the world.  Collaborating with the marketing, social media and public relations team, Bettencourt focuses on content creation centered around the connections between employees, brand supporters, new audiences and the non-profit community. She represents, communicates and helps create content for branded fundraising initiatives for each non-profit and marketing partnership through events and ongoing volunteer efforts.  She also works in close collaboration with the ALEX AND ANI digital team to create social campaigns, enabling brand awareness, community support and consumer story sharing. @ljbettencourt @alexandani