ANITA BREARTON is founder and CEO of CabinetM, a discovery platform that helps marketers quickly navigate the complex marketing technology landscape, and find the best digital tools for any marketing campaign, program or engagement effort. She is an experienced start-up executive, skilled at addressing the strategic operational and marketing challenges faced by high growth, early stage businesses.
Prior to CabinetM, she served as the executive chairman of FashionPlaytes, an online fashion and style destination for tween girls. She serves on the board of MassVentures as vice chairman and is a member of Golden Seeds and Launchpad Venture Group. She served for two years as Golden Seeds’ Boston Forum co-leader. She has also worked with many startups as a marketing and strategy consultant, helping shape go-to-market strategies that enabled her clients to achieve their marketing and business goals. In this capacity, she worked with A123 Systems, Airvana, Azuki Systems, Altruik and others. Brearton has participated as a judge in the MassChallenge and MIT 100K business plan competitions, served as board director for the Angel Capital Association and The Sunflower Initiative, and was an executive in residence at Simmons College. @cabinetm1