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NEW! Bloggers’ Lounge

Located in the Career Pavilion (8:00 am – 4:00 pm)
Are you a blogger hobbyist who is looking to make it a career? Do you want to start a blog for you or your business? Do you already have one and want to improve upon it? Stop by the Bloggers’ Lounge and recharge and connect in our comfy space while you listen to experts talk about how to succeed as an online publisher.

Featuring Bloggers’ Lounge Emcee:
Mike Ambassador Bruny, certified life coach and networking expert


8:00 – 8:30 am
Metrics to Determine Your Blogging Reach
Social media makes it easy for your followers to share your blog with friends and colleagues. But how do you determine your blogging reach? Social media expert Allison Knaupe will help you learn the tools to track the success of your blog so that you can expand your business and reach a larger audience.
Speaker: Allison Knaupe, senior vice president, digital+creative, Hill+Knowlton Strategies


12:30 – 1:00 pm
Staying Current – The Technical Tools You Need and the Ones You Don’t
There are so many ways to optimize your web presence, it is sometimes overwhelming to decide which tools you need and the ones you don’t. From WordPress and Photoshop to Pinterest and StumbleUpon, Morra Aarons-Mele will teach you which tools can help to make your blog successful.
Speaker: Morra Aarons-Mele, founder, Women Online


3:00 – 3:30 pm
Leveraging Social Media in your Online Publishing Strategy
No one single platform is good enough anymore–no matter how good it is. And creating a community around a publication or product is about invigorating readers and customers with social media campaigns filled with fresh ideas. This discussion with Alex Hall, who has spent her career in publishing, will tackle how to do just that.
Speaker: Alex Hall, founder and editor-in-chief, COUP Boston


3:30 – 4:00 pm
10 Tips for Turning Your Hobby Blog into a Paying Job
Are you ready to quit your day job to devote yourself to your blog full time? This discussion will help you channel your passion so that your blog can become your job. Using her first-hand experiences, Maggie Battista will share practical strategies for taking your blog to the next level so you can turn it into a career and a paycheck!
Speaker: Maggie Battista, founder,