Marketing Yourself & Your Small Business

Influence: How to Change Minds and Win at Work | 2019 Session

The ability to sway opinions, encourage buy-in or convince individuals to completely change their stance on a subject is a powerful skill to harness at work and in life. And changing hearts is an important part of changing minds. In fact, research shows that appealing to human emotion can help you make your case and build your authority as a leader. Expert Mary Abbajay will set the stage for an exploration of influence by sharing a brief presentation followed by  a conversation with an engaging panel to explore frameworks for developing influence, as well as success stories and pitfalls to avoid. Walk away with simple tactics you can use to every day to change minds and win at work!

Thought Leader: Mary Abbajay, president, Careerstone Group, LLC and best-selling author, Managing Up: How to Move Up, Win at Work, and Succeed with Any Type of Boss

Panelists:

  • Lee Hartley Carter, president, maslansky + partners, leading communications strategist and author, Persuasion Convincing Others When Facts Don’t Seem to Matter
  • Shannon Resetich, U.S. head, rare diseases and blood disorders, Sanofi
  • Roxanna Sarmiento, partner, #WeAllGrow Latina Network and digital strategist

Emcee: Jennifer Perry, northeast managing director, industry executive, technology and disruptive commerce, JP Morgan Chase

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