Get Your Brand Straight! Lena West Teleclass Podcast

lena-west-thumb-300x286“Have the courage to say what’s on your heart, because I guarantee it’s on the heart of other people.” -Lena West

In this 30-minute “Get Your Brand Straight” podcast, social media expert Lena West explains how to maximize social media to make sure your message is part of your messaging. Click the link below to listen. Read More

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Posted in Blog, Conference Sessions, Podcasts, Marketing Yourself & Your Small Business, Communication Skills

Stella & Dot CEO Jessica Herrin on Building a Powerful Brand

jessica herrin photo“Recognize that the only way you’re really going to fail is if you give up.” -Jessica Herrin

Jessica Herrin, founder and CEO of Stella & Dot and past Massachusetts Conference for Women keynote, shared lessons learned in her career path in an online radio conversation with Samantha Ettus, hosted by the Conference. Click the link below to listen to the full 30-minute radio show. Read More

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Using Pinterest to Build Your Professional and Personal Brand

by Lisa Kalner Williams

Have you heard that you “should be on Pinterest” but haven’t the foggiest idea how pinning and repinning will help your brand? Let me help.

Demonstrate your expertise

Pinterest’s visual emphasis gives you an unparalleled opportunity to curate images that show your work in action. Take that to heart when you pin. If you’re a baker, upload images of your best confections. Do you help women with physical fitness? If clients let you, pin their most striking before and after photos. Read More

Posted in Blog, Marketing Yourself & Your Small Business, Communication Skills, Small Business Tagged , |

Free Teleclass with Lena West: Get Your Brand Straight

lena-west-thumb-300x286Join us Feb. 18 for a free teleclass with Lena West, the leading expert on how women entrepreneurs can monetize social media.

Get Your Brand Straight: How to Maximize Social Media to Make Sure Your Message Is Part of Your Messaging

Tuesday, Feb. 18 from 1:00 pm to 1:30 pm EST

REGISTER HERE Read More

Posted in Podcasts, Marketing Yourself & Your Small Business, Teleclass Signups

Free Online Event with Jessica Herrin: Building a Powerful Brand That Makes a Difference

jessica herrin photoSamantha-Ettus-2013-120x120Join us Feb. 12 for a high-energy conversation on branding between Jessica Herrin, CEO & founder of Stella & Dot and host Samantha Ettus!

The Power of Us: Building a Brand That Makes a Difference

Wed., Feb. 12 from 12:00 pm to 12:30 pm EST

REGISTER HERE Read More

Posted in Podcasts, Marketing Yourself & Your Small Business

Master the Art of Instant Connections: Mel Robbins

big-mel-robbinsDo you hate networking events? Then turn them into a game with a friend, says Mel Robbins in our 25-minute teleclass. Challenge yourselves to meeting a specific goal before you go, for example, collecting 10 business cards. When networking, scan the room to find people to whom you are drawn. Follow your gut, and go talk to them! Compliment them on their blouse/shoes/pin, or just tell them they have great energy and you wanted to meet them. Click the button below to listen to the full teleclass. Read More

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Posted in Blog, Conference Sessions, Marketing Yourself & Your Small Business, Communication Skills, Networking

Network Like a Rockstar Using LinkedIn

Rezvani-SelenasmCareer expert Selena Rezvani shares best practices for creating and managing your presence on LinkedIn in this 20-minute podcast (see link below). In 2012, Rezvani had one of the “top 1% most viewed LinkedIn profiles” and in this mini session, she will show you three specific strategies for getting your LinkedIn profile in shape before the Massachusetts Conference for Women – a prime networking opportunity if there ever was one! Read More

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Posted in Conference Sessions, Career, Marketing Yourself & Your Small Business, Communication Skills, Networking

The Art of the Cold Call (or Email)

marcy twete photoWhen you hear the words “cold call,” you probably associate them with the words “cold sweat.” Calling someone you don’t know or even sending an introductory email, can be terrifying for even the most expert networker. Of course, a cold call or email isn’t ideal, but it can be necessary. Read More

Posted in Career, Marketing Yourself & Your Small Business, Communication Skills, Networking, Small Business

Your Network Is Your Net Worth: Porter Gale Teleclass Recap

Porter GaleWho says networking means stuffy power lunches and schmoozing? In our free June 26 teleclass, Porter Gale explained how the explosion of digital technology enables us to network in vastly more efficient, more focused, and more enjoyable ways. Scroll down to listen to the 25-minute teleclass. Read More

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Posted in Blog, Conference Sessions, Career, Podcasts, Marketing Yourself & Your Small Business, Networking Tagged |

Marketing Yourself: June “Office Hours” Recap

Gerrie DresserIn our June 19 “Office Hours” online radio show, host Samantha Ettus and featured guest Gerrie Dresser discussed how to stand out in the crowd while simultaneously building and nurturing reciprocal internal and external relationships. Listen to the 30-minute show here and read on for a summary by Gerrie Dresser, CEO/founder of Unique Impact, Executive l Personal Brand Coach Read More

Posted in Blog, Conference Sessions, Career, Podcasts, Career Choices, Marketing Yourself & Your Small Business