Creating Your Authentic Personal Brand In These Times – with Yai Vargas

Yai Vargas

COVID-19 has greatly changed the way we network—requiring us to be more innovative than ever, especially with our use of technology.

So, how should you think about building a strong personal brand in this new environment? In this episode, Yai Vargas, branding guru and founder and CEO of The Latinista, offers actionable ways to create an engaging elevator pitch, have a strong presence on Zoom, effectively self-promote and forge powerful relationships so that you can accurately convey your unique value to your advantage now!

 

+LAST CALL Take our listener survey! (We’re giving away free tickets to make it worth your while!)


“It’s interesting, growing up as a Latina, an immigrant to this country, I was always taught to be very humble. To be grateful that I have a job, to just keep my head down, work really hard and someone’s going to notice me and I’ll eventually get a raise and a promotion. Well, it doesn’t necessarily work that way in Corporate America as I found out. You have to keep reminding your boss about everything that you’ve been accomplishing throughout the year, because at the end of the year when your evaluation time comes up, your manager’s probably managing 10 or 15 others. They probably don’t know all of the programs you’ve run and excelled at. ”Yai Vargas


 

This Month’s Guest:

JAI VARGAS is a leading multicultural marketing expert with a niche in building marketing strategies and community engagement programs for Fortune 100 corporations seeking to develop programming among their diverse employee resource groups. She offers expert advice, training and development around executive presence, personal branding, LinkedIn and feminine leadership in the workplace. In addition to being a LinkedIn guru and networking ninja, Yai established The Latinista where she gathers and empowers Latina professionals in New York City, Miami and Chicago to upskill in career and leadership development via dynamic workshops. @layai

Our Host:

CELESTE HEADLEE is a communication and human nature expert, and an award-winning journalist. She is a professional speaker, and also the author of Do Nothing: How to Break Away from Overworking, Overdoing, and Underliving, Heard Mentality and We Need to Talk. In her twenty-year career in public radio, she has been the executive producer of On Second Thought at Georgia Public Radio, and anchored programs including Tell Me MoreTalk of the NationAll Things Considered, and Weekend Edition. She also served as cohost of the national morning news show The Takeaway from PRI and WNYC, and anchored presidential coverage in 2012 for PBS World Channel. Headlee’s TEDx talk sharing ten ways to have a better conversation has over twenty million total views to date. @celesteheadlee


 

Additional Resources:

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Posted in Podcasts, Life on Your Terms, Career Choices, Marketing Yourself & Your Small Business, Goals & Priorities, Women Amplified: A Podcast from the Conferences for Women Tagged , |

3 Ways to Advocate for Yourself and Unlock Your Career Potential

Kate Reed

Tips from IBM’s Kate Reed

In high school, some people were voted “Most Athletic,” others “Most Likely to Be Famous.” I claimed the prize for “Most Talkative” and have been proudly continuing down that path ever since.

I am a total and complete extrovert. I love being in groups and meeting new people. I could pretty much carry on a conversation with a wall. But it gets awkward when I have to talk about myself. Whether it’s initiating networking conversations or speaking up in a meeting, there have been moments throughout my career when I’ve hesitated to advocate for myself, wondering how to walk the line between confidence and conceit.

Introvert or extrovert, self-promotion can be challenging. It’s also necessary for career development in so many ways, from increasing your earning potential to landing the next job opportunity. Advocating for yourself helps you stay competitive, build your personal brand, and make more professional connections. Read More

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Proven Success Principles that Will Help You Move Forward in Your Career

Charmaine McClarie
 
What do Fortune 500 CEOs do that makes them successful? Top-rated Conferences for Women speaker Charmaine McClarie asked them, then helpfully distilled their answers into six “Success Principles.”
 

Scroll down and click Play to listen in your browser. Or subscribe to Women Amplified wherever you get your podcasts, and take advantage of Conference for Women speakers year-round!

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Posted in Podcasts, Marketing Yourself & Your Small Business, Communication Skills, Success & Leadership Tagged , |

ENCORE | Communication: Speak Up. Stand Out. | 2019 Session

Effective communication is more than just words and phrases. It’s a projection of your competence and even your potential as a leader. Great communicators can voice their vision confidently, move plans and projects forward, and present their ideas across all levels of an organization. Join this workshop for actionable steps to develop your own communication style. Learn to: go from invisible to visible; communicate both up and down the ladder; and speak with clarity and confidence so that your ideas are heard, your value is clear, and your opinions are remembered. Read More

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Hyperfocus: Productivity in a World of Distraction | 2019 Session

The research is clear: the state of our attention determines the state of our lives. Yet our attention has never been as overwhelmed or in-demand as it is today. We’ve never been so busy while accomplishing so little, and we’ve grown increasingly uncomfortable with a lack of stimulation and distraction. This engaging workshop is a practical guide to managing your attention—the most powerful resource you have to get stuff done, become more creative, and live a meaningful life. Attendees will walk away with actionable tips to: Read More

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Posted in Marketing Yourself & Your Small Business, Communication Skills, Job Advancement, Breakout Session Tagged , , |

Influence: How to Change Minds and Win at Work | 2019 Session

The ability to sway opinions, encourage buy-in or convince individuals to completely change their stance on a subject is a powerful skill to harness at work and in life. And changing hearts is an important part of changing minds. In fact, research shows that appealing to human emotion can help you make your case and build your authority as a leader. Expert Mary Abbajay will set the stage for an exploration of influence by sharing a brief presentation followed by  a conversation with an engaging panel to explore frameworks for developing influence, as well as success stories and pitfalls to avoid. Walk away with simple tactics you can use to every day to change minds and win at work! Read More

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Intrapreneurship: Pioneer Passion, Innovation and Vision | 2019 Session

Do you ever daydream about becoming an entrepreneur although you don’t want to leave the company you’re working for? The good news is: You don’t have to start your own business to have an entrepreneurial career! You can be an intrapreneur and act like an entrepreneur within your organization. Starting with a brief presentation and followed by an interactive panel discussion featuring some of today’s most successful entrepreneurs and corporate visionaries, you will learn how to take the fiery passion and creativity of entrepreneurs -and unleash them in your current position. Read More

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Posted in Life on Your Terms, Career Choices, Marketing Yourself & Your Small Business, Innovation, Breakout Session Tagged , , , , , |

Don’t Play the Weather Girl if You Want to Be the VP

Young woman shaking hands in a business meeting

A woman gets into an elevator. She’s a hard-working executive who comes to the office early every day. One day, the CEO gets into the elevator with her. She freezes, afraid to talk and afraid not to talk. So, she chats about the weather.

Another day, she’s riding the elevator when the CEO steps in again. But this time, a male colleague also gets in, shakes the CEO’s hand, introduces himself and says: “We just had a great meeting with a new client we were pitching the other day. And, I think we’re going to get the business.” The CEO looks at him and says, “You just made my day.”

The woman, realizing her mistake, reflects: Her colleague was branding himself as the next VP while she was branding herself as the weather girl. Read More

Posted in Speaker Articles, Marketing Yourself & Your Small Business, Success & Leadership Tagged , , , , , |

Dream Big. Then Do This.

Lida Citroën“We think branding is what you do when you want likes or fans, or you want to be famous….Actually anyone who interacts with other people needs to think about branding. Your brand is how the world experiences you and what they believe to be true.”
—Personal branding expert Lida Citroën

Women tend to be more hesitant than men to think about personal branding. But once you realize it’s simply a tool to help others see you for who you really are—and want to become—it becomes a lot more important and doable. Personal branding expert Lida Citroën demystifies it all for our host Celeste Headlee in the latest episode of Women Amplified

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You Asked. She Answered.

Charmaine McClarie

Q: Is there a good comeback for when someone repeats your idea and takes credit for it? I usually just sit there and think: What just happened?

A: Charmaine McClarie, leadership expert and executive coach says: You can simply say, ‘Excellent idea. I’m really glad that you agree. And I have three strategies that will make a difference as we move this forward.’ Then send out an email and identify what they are so that everyone knows it’s you.

 


More from the June 2019 Newsletter

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