MONISHA DABEK, SVP and Chief Commercial Officer, USA, is an accomplished executive and leader in the management consulting, sales, brand marketing, innovation and strategy arenas. “There are equal parts magic and value creation in finding the authentic connection point between consumers and brands. Whether building upon history and recognition or making a difference in a consumer’s life through innovation, there is nothing more exciting than bringing a brand to life.”
Dabek leads Ocean Spray’s Sales, Marketing, Innovation, Consumer Insights and Public Relations in the U.S. region, with oversight and management of the profit and loss (P&L) for these critical areas. “What a unique and exciting opportunity—to bring this team together to collaboratively and strategically drive growth and prosperity for our family farmer-owners, ensuring the iconic Ocean Spray brand and cooperative continue to be vibrant for the next century.”
She comes to us from Danone, where she most recently created and led the Enterprise Strategy & Innovation team. Her prior roles with Danone were centered in the brand marketing organization, spanning leadership positions in Plant Based Food & Beverage (Silk, SoDelicious), RTD Coffee (International Delight & Stok), and other portfolio brands. In addition to her time with Danone, she has worked for a variety of well-known industry leaders, including Accenture, PepsiCo, and WhiteWave Foods.
Throughout her career, Dabek has led cross functional teams, managed P&L’s, and driven successful communications and innovation efforts for new brand launches and restages. She also has developed extensive sales expertise through her customer facing and HQ leadership roles, as well as experience across DSD & Warehouse, and multi-temperature supply chain networks.