4 Key Factors in a Win-Win Negotiation: Teleclass Recap

Do you know how to negotiate and not just make demands in business and life?

In our free teleclass, hosts Kathy Kinney and Cindy Ratzlaff discussed what they consider to be the four key factors in a win-win negotiation:

—Self worth – don’t take things personally
—Keeping the end goal in mind, be clear about your boundaries of what is acceptable and what is not
—How to be flexible about everything else – using the “Yes, And” strategy
—Bookending for support

Click the link below to listen to the 30-minute podcast

Cindy Ratzlaff was named to the Forbes “20 Best Branded Women on Twitter” list and Forbes Woman called her one of the “Most Influential Women On Entrepreneurship.” A contributor to Business Insider, writing on social media marketing strategy, her essays have appeared on Oprah.com, CNN.com and Wowowow.com. As vice president of brand marketing at Rodale, Ratzlaff pioneered a marketing methodology called The Marketing 360, now widely emulated throughout the industry. Her signature Marketing 360 campaign for the launch The South Beach Diet garnered her a spot on the prestigious Advertising Age Marketing 50 List. Her firm, Brand New Brand You, specializes in digital messaging and content marketing through social media. She co-authored two bestselling books on happiness and boundaries; “Queen of Your Own Life” and the newly released “Queenisms.” @BrandYou

Kathy Kinney is best known for her iconic role as “Mimi” on the ABC hit TV series “The Drew Carey Show.” She has appeared in many movies and dozen’s of TV shows including “Seinfeld,” “Who’s Line Is It Anyway,” “My Name Is Earl” and “The Secret Life Of The American Teenager.” Along with her friend Cindy Ratzlaff, she is the co-author of two books, “Queen Of Your Own Life: The Grown-up Woman’s Guide to Claiming Happiness and Getting the Life You Deserve,” and “Queenisms: 101 Jolts of Inspiration.” Kinney is also the star and co-producer of the multi-award winning website Mrs.P.com which promotes literacy and the joy of reading for children. @QueenofownLife @MrsPStorytime