2017 Session | The “Skinny” on How to Build a Cocktail for Success: A Fireside Chat with Skinnygirl Mogul Bethenny Frankel
Podcast: Play in new window | Download
Bethenny Frankel is a businesswoman ahead of the curve, who has always identified and capitalized on business opportunities, from becoming a natural food’s chef and marketing Bethenny Bakes, her healthy baked goods to selling “Princess Pashminas” at house parties, and ultimately creating the low calorie cocktail category, with the launch of Skinnygirl Cocktails which has grown into an empire by expanding beyond just beverages. Bethenny has a distinct voice and a candid point of view which has helped her become not just a successful entrepreneur but a branding guru. This entertaining, inspiring and advice packed fireside chat will give you the chance to get up close and personal with Bethenny Frankel – entrepreneur, brand collaborator, developer, marketer, best-selling author, producer, television personality and advocate for women in crisis with her new B Strong campaign in partnership with Dress for Success. Attendees will learn from Bethenny’s successes and setbacks. Whether you are looking for practical tips to start a business, motivation to reinvent yourself, or branding tips – this session will arm you with tools to make the changes needed to build the cocktail for your success – and offer some laughs at the same time!
Speaker: Bethenny Frankel, creator, Skinnygirl, self-made businesswoman, bestselling author and branding guru
Moderator: Linda Pizzuti Henry, managing director, The Boston Globe and co-founder, HUBweek
Emcee: Carolyn Muise, VP, customer advocacy, Dell Technologies