Cindy Meltzer is an experienced social media and community strategist. She is the founder and principal of The Social Craft consulting firm, where she creates and optimizes social media marketing plans for parenting and family-oriented brands. She has extensive experience creating and growing highly engaged online communities using social channels such as Facebook, Twitter, YouTube and Pinterest. She is also skilled in digital content creation and curation and online event programming. Before founding The Social Craft, Meltzer worked as director of community & social media at Isis Parenting. In this role, she built and maintained the brand’s social media presence across multiple channels and shaped the digital marketing strategy for the company. Meltzer’s work in social media marketing has been nationally recognized in online publications and at business and technology conferences. Meltzer has master’s degrees in education and social work and a diverse background as an educator and policy analyst.