
9AM to 5PM
Ready to launch or grow your small business?
The Massachusetts Conference for Women has partnered with Tory Johnson to provide a full day of programming designed exclusively for current and aspiring small business owners. The Massachusetts Conference for Women’s Spark & Hustle Small Business Boot Camp will feature solo presenters, panel discussions, interactive exercises and structured networking. In this fast-paced, advice-driven day, we’ll tackle:
- Branding
- Funding
- Pricing
- Social media muscle (not money!)
- Marketing
- Public relations
- Sales
- Your entrepreneurial success!
Tory Johnson will lead a line-up of experts and small business owners who’ll open their playbooks to share the real-world tactics and strategies that work. You’ll leave with fresh ideas and new contacts—what we call “BBFs” (business best friends)—who’ll help fuel your continued small business success. Already own a profitable business? Our sessions and speakers will inject fresh ideas to help you re-energize as you continue to build that bottom line.
See session descriptions

Tory Johnson,
workplace contributor on ” Good Morning America,” New York Times best-selling author and CEO of Women For Hire and Spark & Hustle
This two-day pass includes access to:
Small Business Boot Camp – December 7
- Presentations and workshops led by Tory Johnson and a line-up of small business pros
- Lunch
- Networking among your new BBFs (business best friends) and book signings
- See session descriptions
Massachusetts Conference for Women – December 8
- Keynote presentations by Martha Beck, America Ferrera, Marion Jones and more
- A full day of workshops designed to help you achieve your personal and professional goals
- The Career Pavilion, with “Local Leader Meet Ups,” speed mentoring sessions and resume critiques.
- Seated keynote luncheon.
- The Expo, featuring hundreds of organizations and shopping opportunities
- The new Health & Wellness Pavilion
- AND a goody bag!
Tory Johnson is assembling a line-up of top small business experts, including:

Michael Alter
Michael Alter, president of SurePayroll is responsible for the overall business model development, strategic planning Read Full Bio
Meryl Weinsaft Cooper
Jessica Kleiman and Meryl Weinsaft Cooper are co-authors of “Be Your Own Best Publicist: How to Use PR Techniques to Get Noticed, Hired and Rewarded at Work” Read Full Bio

Samantha Ettus
personal branding expert, bestselling author and TV personality Read Full Bio

Laura Fitton
HubSpot’s inbound marketing evangelist and co-author, “Twitter for Dummies” Read Full Bio

Ross Kimbarovsky
co-founder, crowdSPRING and leading small business expert Read Full Bio
Jessica Kleiman
Jessica Kleiman and Meryl Weinsaft Cooper are co-authors of “Be Your Own Best Publicist: How to Use PR Techniques to Get Noticed, Hired and Rewarded at Work” Read Full Bio

Marley Majcher
CEO, The Party Goddess! And author, “But Are You Making Any Money? Read Full Bio

Danae Ringelmann
co-founded IndieGoGo in 2008 with the goal of leveling the playing field. Read Full Bio

Kathryn Rose
social media strategist and co-founder of Social Buzz Club Read Full Bio

Lena West
social media strategist and co-founder of Social Buzz Club Read Full Bio

Paula White
Paula and her husband Chris White founded 600 lb gorillas, Inc, maker of premium all natural frozen cookie Read Full Bio

Vanessa Wilson
founder and proprietor, Crafty Gemini, LLC Read Full Bio

Yifan Zhang
co-founder and president of development for Gym-Pact, an online fitness commitment keeper Read Full Bio

Susan Zimmerman
serial entrepreneur with the ability to read a changing market and create revenue opportunities that leverage emerging consumer trends Read Full Bio
Stay tuned, more details coming soon!
REGISTER HERE Interested in sponsoring the Small Business Boot Camp? Please email Elizabeth Cutler. e invite you to join other membership-based women’s organizations and business groups by participating as a supporting organization at the Conference for Women and the Small Business Boot Camp. To learn about the benefits of becoming a supporting organization and join us, please click here.




