Barbara Bradley Baekgaard, co-founder of Vera Bradley, speaks to attendees of the 9th Annual Massachusetts Conference for Women on Thursday, December 6, 2012, at the Boston Convention & Exhibition Center.
In 1996, after many years on the faculty of Tufts University School of Medicine, I became Senior Medical Editor at ZonePerfect Nutrition Company, a nutraceutical start-up. Warp-speed growth created an all-hands-on-deck atmosphere in which we were asked to do whatever our skill sets qualified us to do. Because I had taught expository writing at Harvard and Brandeis, I was elected to write copy for bottles of fish oil. A lifetime as a foodie-cook made me the logical choice for website food columnist and cookbook reviewer. And my MD-in-an-apron persona earned me a starring role in a series of infomercial cooking demos. By the time ZonePerfect was acquired by Abbott Laboratories in 2003, I had published a successful cookbook and established a reputation in healthy cooking circles. But nothing prepared me for what I went on to do: start my own business. (more…)
Nearly 1,400 State Street employees came together at the 2012 MA Conference for Women to celebrate themselves and working for an employer that is truly committed to advancing women in the workplace. The conference’s theme “Imagine: Find Your Purpose – Make a Difference” really hits home when you think about the difference a group of women this size can make.
by Jacqueline Glenn, Global Chief Diversity Officer, EMC Corporation
In today’s society, there is an ever-changing global marketplace in which the labor force demands continue to challenge long held business assumptions. These demands often propel structural reorganizations at many companies across key business, marketing and talent recruitment and retention functions. The global gold rush for multicultural markets, diverse employees, and untapped consumer bases has already begun. Globalization is a powerful buzzword in corporate circles, and corporate leaders are eager to establish a strong presence in a variety of emerging markets. New commercial innovations and powerful technologies are truly bringing the world’s best products and services right to our doorsteps. (more…)
Everyone has good ideas, but making the leap from corporate America to small business ownership can be overwhelming. If you want to succeed as your own boss, there are some questions that need answers!
Small business expert Melinda Emerson presented an information-packed, 30-minute teleclass exclusively for the Conference for Women on Tuesday, January 22. Scroll down to listen now and find out:
Is your business idea solid?
Do you have the right skill set?
Who is going to buy from you and why?
How much money do you need to start?
Are you fit to work from home? (more…)